The Ultimate Guide to Kiosk Advertising Benefits for Advertisers

Kiosk Advertising Benefits – An Invaluable Guide for Advertisers

The large interactive touchscreen of a self-service kiosk presents plenty of opportunities for advertising various products and services. Hence, sectors like retail, hospitality, banking, insurance, government, transport, entertainment and even healthcare use this feature to their advantage, to interact with their target audience.

In this blog, we’ll look into kiosk marketing in pretty detail, covering important aspects like the ones listed below:

  • Kiosk Advertising – Use case scenarios
  • Benefits of advertising via kiosk machines
  • Latest trends

Read on to understand the immense marketing and promotional capabilities of these versatile machines.

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self-service machine uae

Kiosk Advertising – Use case scenarios

When you deploy a self-service kiosk machine, you have got a clear purpose of automating services and payments. These services and payments could be handling customer check-in, food-ordering, purchase of products or services, information dissemination etc.

Kiosk idle time advertising

There may be times when the kiosk may not be active or not accessed by a user. Technically, this is called the idle time of the kiosk machine. The idle time may not be the same for all kiosk machines. It varies and depends on several factors like the kiosk deployment site, the purpose of deployment, the peak-hour usage, the overall footfall in the area, etc.

This idle time can be effectively used for digital kiosk advertising.

By tracking the kiosk transactions and customer usage trends, businesses can calculate the average idle time of the kiosk machine. This helps to optimize the advertising campaigns or strategies via kiosk machines.

When the machine remains idle, why not use the same time for something creative, productive, in the form of ads and other promotional materials?

Dual screen kiosks for advertisements

Apart from the ordinary single screen kiosks, we’ve self-service kiosk machines equipped with interactive secondary screens which are specifically meant for displaying advertisements.

These kiosks have a primary screen that helps the user perform service or payment-related tasks, and a secondary screen that displays advertisements and other promotional contents.

And these kiosk machines are ideal for multiple sectors like retail, airports, events etc. Stay tuned for more content regarding dual screen kiosks in future Panashi blogs.

Kiosk advertising for retail firms

Retail firms and establishments deploy self-checkout retail kiosks or Information kiosks or even wayfinding kiosks in retail premises. Most of these kiosks remain active during peak hours when customers visit in large numbers.

The retailers can easily integrate engaging ads into retail kiosks, so that the machine displays these ads in loops during idle time. You may make use of video contents, product demos, animated clips or other interactive contents to catch the attention of customers.

Benefits of retail Kiosk advertising

  • Improved sales – Retailers can integrate promotional offers, or time-bound discount offers via self-service kiosk machines. Discount offers or promotional messages conveyed via self-service kiosk machines play it subtly without causing annoyance to the customers.
  • Branding benefits – You may market your company values, branding messages, CSR initiatives etc. via the kiosk interface.
  • Partner collaboration – Partner with other retail brands, shops and establishments and market their products and services through kiosk display ads. Yes, an easy and straightforward, additional stream of income.
digital advertisement kiosk machine

Restaurant kiosk advertising

Restaurant kiosk machines can go into idle mode during off-peak hours. The time is ideal for conducting promotional and advertising campaigns.

  • Display discount offers - The food-ordering kiosk may display special discount offers, limited time deals and combo deals via the kiosk screen.
  • Advertise loyalty programs- restaurants may promote loyalty programs through engaging and captivating designs or video content. When the benefit gets conveyed to the customers, they are more likely to sign-up.
  • Widgets for displaying ads and special offers Widgets are interactive elements or applications added to the kiosk interface that help users perform a particular task. And they work best to display special offers and discounts in an engaging, eye-catchy manner persuading user to add those discounted items to the cart.
  • UpsellingIf you are into restaurant business, you definitely know the value of upselling. Self-ordering kiosk can display upselling offers, subtly, persuading customers to try out high-margin dishes.
  • Event promotion – the kiosk can promote events, new arrival launches, weekend brunches etc.
  • Promote 3rd party ads – If restaurants need an additional revenue, they can consider allotting ad space for 3rd party food-related establishments like food suppliers, etc.
  • Promote festival advertising campaigns – Restaurants can promote new offerings, menu listings in connections with festivals and holidays.

Kiosks advertising in malls

Apart from Information dissemination and wayfinding, a typical shopping mall kiosk can handle advertising too. Here are some of the advertising opportunities. You might have seen large screen totem kiosks for advertising deployed at shopping malls.

Advertisement platform – Shops, retailers and establishments in malls appreciate anything that gives exposure or visibility to their products and services. Retailers can advertise their new launches, discount offers effectively via the kiosk screen. You may run these ads in loops during the kiosk idle time without affecting its intended functionality. Retailers can market “limited period” offers via the kiosk machine, creating a strong urge in customers to visit the store.

I have listed some of the relevant benefits below.

  • Event promotion : malls may promote special events, shows, performances etc. via the kiosk screen.
  • 3rd party ads : allocate ad space for 3rd party businesses and brands, creating demand for the kiosk ad space.
  • Promote restaurants and entertainment facilities : The kiosk machine can promote restaurants and other eating outlets, new culinary experiences, discount offers and deals etc. These machines can offer reasonable visibility to entertainment facilities like bowling alleys, gaming and recreational centers etc. Even movie houses can display new releases, discounted ticket pricings etc. via the kiosk machine. Yes, the options are numerous!
  • Support contests and giveaway offers : Through engaging contents, or displaying a QR code, the kiosk machine can catch the attention of customers and even invite them for giveaway events and contests, thereby improving customer participation.
  • Loyalty programs : the malls can effectively promote mall loyalty programs via the kiosk machine and efficiently convey the benefits of singing up for the same.
  • Support charitable causes : People come in large numbers to shopping malls. A Mall kiosk can support charity initiatives run by non-profit organizations and institutions by displaying the cause through engaging designs and video contents. Yes, a shopping mall kiosk can function as a charity kiosk too, provided it has got all the necessary hardware and software integrations to manage donations.
  • Cinema promotion : You may deploy a movie kiosk in high-footfall areas of shopping malls to promote movies. These kiosk machines can promote movies and also serve as an instant ticket-booking or purchase platform for movie houses.

Airport kiosks for promotions and advertisements

Air passengers spend a considerable amount of time in transit hubs, and at important airport facilities, and of course, it opens up the possibilities of kiosk advertising. An airport check-in kiosk in its idle time can promote a plethora of airport-related services. Even airport kiosks equipped with secondary screens can offer rewarding results in connection with displaying advertisements in a typical airport environment.

I have listed some of the benefits below.

  • Promote airport facilities and services : Airports have lounges, duty-free shops, ATM facilities, prayer rooms, car rental services, parking facility etc. The kiosk machine can easily promote these facilities and bring in passenger engagement.
  • Promote travel and accommodation offers : Passengers on arrival serve as good targets for marketing hotel deals, travel and sightseeing packages, city tour packages etc. Travel operators and hotels get the most wanted visibility through airport kiosk advertising.
  • Similarly, boarding passengers could be targeted for promoting destination tour packages, special attractions, accommodation facilities etc.
  • In-flight amenities promotion : the kiosk machine can promote in-flight amenities like Wi-fi facility or meal upgrade options. The passenger easily recognizes the flashy messages displayed on the kiosk screen prior to boarding and perform their desired upgrades.
  • 3rd party ads : Airports may utilize the idle time of the kiosk machine to display ads of 3rd party business and brands. The businesses in the hospitality sector can significantly benefits from kiosk advertising platforms.
  • Market festivals, holidays, events : Airports can promote renowned festivals or events like Sheikh Zayed Festival. This helps the passengers take well-informed decisions and make necessary changes to their travel schedule.
  • Promote airport loyalty program : The airports management can market loyalty programs or membership sign-up programs targeting frequent fliers. Frequent fliers are morel likely to sign-up, if they are convinced of the program benefits.
Airport kiosks promotions advertisements

Hotel kiosk advertising

Hotels can make use of the kiosk idle time to promote their services and amenities. They can even partner with other establishments in tourism and hospitality sector and come up with promotional offers. The opportunities are listed below.

  • Market hotel facilities : the hotels can market the features and facilities offered to their guests like spa facility, sports and recreation room, pool, library, gymnasium availability etc. through touchscreen kiosk advertising. The availability of these facilities has to be clearly communicated with the guests. Your guests might never know if these facilities even exist!
  • Chances of upselling : Hotels have chances of upselling their facilities and services via a hotel kiosk terminal. For example, performing room upgrades, selecting a room with sunrise/sunset view or greenery, or anything unique that appeals them. You may make use of short video clips, presentation slides for the same.
  • Event promotion : Effectively promote the events organized by the hotel like seminars, concerts, gigs etc.
  • Festival promotions : Festivals and mega events bring visitors and guests in large numbers. You may market your festival plans and offers via the kiosk machine.
  • 3rd party ad promotion : Hotels can partner with even coordinators, restaurants, tour coordinators, car rentals, etc. and promote their services via the kiosk machine. Tourists and guests are very likely to makes use of these services. 3rd party ad promotion is a rewarding opportunity to gather additional revenue.
  • Loyalty program promotion Displaying loyalty program via hotel check-in kiosk screen is an excellent way to gather memberships. Special discount offers for repeat visits, room upgrades, facility concessions, free stay offer etc. attract people towards loyalty programs. Implementing a dedicated loyalty program also helps to retain your customers.
  • Advertise local attractionsHotels can effectively advertise local attractions and other nearby tourist destinations or entertainment facilities like malls, water theme parks, movie houses etc.

Self-service kiosks for healthcare advertising

Self-service kiosk machines can serve as kiosk advertising platforms for hospitals and clinics. Apart from the routine payment processing and wayfinding, self-service kiosks have promotional benefits too. Some of the most relevant benefits are covered below.

  • Promote services and amenities : the kiosk machines can effectively display the information about the availability of medical departments (like Neurology, Gynecology, ENT etc.), doctor info, etc. through interactive contents. Hospitals can also promote services like treatment plans, treatment capabilities, equipment availability, etc. via informative videos, which helps to educate patients.
  • Promote health-check-up offers : Hospitals can promote health check-up offers at a discounted price through Hospital kiosk solutions. Creative contents and designs help to gain the attention of patients, and thus improves patient engagement.
  • Patient education via self-service kiosks : You might have seen well-designed posters, pamphlets that display information on preventive care, health tips etc. in hospitals. And they are intended for patient education and awareness. The same information can be displayed via the Kiosk screen in loops, attracting the attention of patients, by-standers and other visitors.
  • Promote referral programs : – The hospitals may display referral programs in connection with hospital recommendations, and offer health check-up discounts as a return benefit. Word-of-mouth recommendations to friends, families and relatives go a long way as people are more likely to consider the opinions of their near and dear ones.
  • Event promotions : Hospitals conduct medical camps, public awareness programs, seminars, workshops, and free checkups occasionally. A network of kiosk machines can be strategically deployed in areas of high footfall which helps to convey the event-related information in a highly organized and consistent manner.
Self-service kiosks for healthcare advertising

Smart city kiosks advertising

Smart city kiosks advertising

Smart city kiosks are interactive digital kiosks deployed in public spaces. Both the citizens and visitors may access a plethora of information via these smart interactive kiosk platforms. Part of the larger smart city initiative, the kiosks focus on using technology to enhance urban living by enhancing communication, convenience, and access to information.

The smart city kiosks offer diverse functionalities, combining public service information with modern digital applications meant to engage the community and visitors alike.

Travelers and visitors are the ones who immensely benefit from these smart kiosk platforms. The wayfinding functionality, information about local attractions, hotel and accommodation facilities, transportation and connectivity details, tours and packages etc. – the smart city kiosk becomes the one-stop destination for tourists.

Government organizations, municipalities and even private institutions (through sponsorship) can deploy interactive smart city kiosk machines at areas of high footfall. These kiosk machines can be deployed at subways, busy streets, at important tourist destinations etc.

Features of Smart City kiosks

The Smart city kiosks are loaded with several rewarding features like wayfinding, free Wi-fi, dissemination of public information, e-government services, bill payment facility, charging portals, public transportation-related services, multilingual facility etc.

Apart from handling the basic service and payment-related tasks, the kiosk machine can be used for advertisement purposes.

  • Targeted, personalized ads With the help of Geolocation technology, the kiosk machine can send targeted, personalised ads to the users accessing the kiosk machine. Personlisation and unique discount offers create “Impulse buying” and persuade the customers to visit the nearby-located advertiser’s store or establishment.
  • Government services the governments can make use of the smart city kiosks to market tourism-related destinations or spots in and around the city. Government-owned accommodation facilities, eating outlets, entertainment centers, museums, transportation hubs, subways, the list goes on…
  • Advertisement portal for local businesses Even local businesses can leverage the advertising potential of smart city kiosks to their advantage. Local businesses can sponsor smart city kiosks to local government bodies and utilize the ad space for promotional activities.
  • Real-time campaign management The smart kiosk admin is fully in control of the campaign management activities. Hence, the admin can single-handedly make the necessary changes to campaigns (if needed), based on changes in weather, time, holidays, festivals, etc.
  • Gather user data the smart city kiosk can gather user data pertaining to most-used services, least-used services, interaction time, etc. The data can be used to improve or tweak the existing services, and thereby enhance user engagement.

If properly planned and implemented, smart city kiosks could be a rewarding asset for big cities with a cosmopolitan culture.

Benefits of Advertising on Kiosk machines

Advertising via self-service kiosks machines presents several benefits for service providers and businesses. I have listed those benefits below.

  • Data gathering and flexibility in campaign management – One of the greatest advantages of self-service kiosk advertising is that businesses can collect vital customer data pertaining to the campaign performance from a central location. The businesses can change, update or perform remote campaign customizations based on the campaign results. The data-gathering facility puts businesses in a highly advantageous position as they enjoy maximum control over campaigns.
  • Campaign monitoring - Even multiple kiosk terminals connected to a network can be remotely controlled or monitored from a central location, by an admin, which makes campaign management highly convenient.
  • Targeted campaigns – By running campaigns that are appealing to certain demographics, the campaigns become more focused and hits the bullseye. We all know that targeted campaigns have increased chances of making conversion.
  • Improved brand awareness – A strategically deployed, fully-functioning, and well-designed kiosk machine loaded with necessary branding elements offers a visual treat to the potential customers.
  • Customer Engagement – the large touchscreen of the kiosk machine, displaying Interactive video contents, high quality detail-oriented images etc. helps to gather customer attention. Customers get instant access to legitimate and updated information through the kiosk terminal, which significantly drives customer engagement.
  • Be competitive – Improved operational efficiency, enhanced customer experience, and of course, kiosk advertising benefits offer a multidimensional VALUE for business across various sectors.
  • Increased revenue – Through effective advertising, businesses get improved customer engagement. As more and more customers engage with kiosk advertisements and promotions, businesses improve their revenue generation opportunities.

Latest trends in Kiosk advertising

Kiosk advertising trends

Kiosk advertising is an ever-evolving field which leverages the latest technologies and innovations to drive customer engagement and improve CX. Some of the latest trends in kiosk advertising domain are listed below.

AI and data analytics for personalised ads – Your customers spend plenty of time online researching their preferred products. AI and data analytics can be used to gather user data, and the same data can be used to implement targeted and personalized ad campaigns. The technology tracks vital customer data like purchase history, user location, browsing patterns etc. and implement ad campaigns that perfectly align with user preferences. The personalization factor feeds the curiosity and the buying intent of the customer leading to more engagement, and improves the chances of conversion.

Retail sector can leverage AI and data analytics to conduct targeted and personalised campaigns aimed at their potential customers.

AR-powered advertising experiences As per my personal observations, there is an immense wealth of opportunities in Augmented Reality for advertisers. Self-service kiosks integrated with Augmented Reality technology creates immersive experiences that help customers visualize a product or a scenario in great detail. AR brings in an element of “interactivity” that improves customer engagement and enhances the overall CX. When customers are able to interact or engage with a virtual product or scenario in real time, it creates a captivating experience, that persuades them to pull the “purchase trigger.”

The restaurant, retail sector and even the hospitality sector have so much to explore in AR-powered kiosk advertising.

Voice-activated purchase experiences – Advertisers have realized the relevance of voice-assisted platforms, and therefore, are integrating voice technology into self-service kiosks. Voice-assisted systems drives customer engagement as they can directly interact with ads. With a simple, straightforward command, your customers can order or purchase a product via a voice-assisted self-service kiosk. The technology integration improves customer convenience as customer needn’t have to physically touch the kiosk interface for the purpose of ordering or purchasing.

And to add on, the technology is accessibility-friendly too.

Fast food restaurants and QSRs can implement voice-assisted kiosks to assist people of determination and improve the food-ordering experience.

To Conclude

Kiosk advertising is an interactive, and effective way of communicating with your target audience. With the capability of delivering live location-based promotions, you can improve customer engagement and brand visibility to a greater extent. Ranging from cost efficiency to offering personalized experiences, self-service kiosks offer unique interaction opportunities with the customers.

Your customers would appreciate and enjoy these unique interaction opportunities, and that's what customer studies claim.

With technological development, advertising strategies would continue expanding with the aim of making businesses stand out in the ever-evolving marketplace.

Get in touch with our team of experts and tell us about your unique requirements. We're always here to assist you.