Kiosk Advertising Benefits – An Invaluable Guide for Advertisers

Kiosk Advertising – Use case scenarios

When you deploy a self-service kiosk machine, you have got a clear purpose of automating services and payments. These services and payments could be handling customer check-in, food-ordering, purchase of products or services, information dissemination etc.

Kiosk idle time advertising

There may be times when the kiosk may not be active or not accessed by a user. Technically, this is called the idle time of the kiosk machine. The idle time may not be the same for all kiosk machines. It varies and depends on several factors like the kiosk deployment site, the purpose of deployment, the peak-hour usage, the overall footfall in the area, etc.

This idle time can be effectively used for digital kiosk advertising.

By tracking the kiosk transactions and customer usage trends, businesses can calculate the average idle time of the kiosk machine. This helps to optimize the advertising campaigns or strategies via kiosk machines.

When the machine remains idle, why not use the same time for something creative, productive, in the form of ads and other promotional materials?

Dual screen kiosks for advertisements

Apart from the ordinary single screen kiosks, we’ve self-service kiosk machines equipped with interactive secondary screens which are specifically meant for displaying advertisements.

These kiosks have a primary screen that helps the user perform service or payment-related tasks, and a secondary screen that displays advertisements and other promotional contents.

And these kiosk machines are ideal for multiple sectors like retail, airports, events etc. Stay tuned for more content regarding dual screen kiosks in future Panashi blogs.

Kiosk advertising for retail firms

Retail firms and establishments deploy self-checkout retail kiosks or Information kiosks or even wayfinding kiosks in retail premises. Most of these kiosks remain active during peak hours when customers visit in large numbers.

The retailers can easily integrate engaging ads into retail kiosks, so that the machine displays these ads in loops during idle time. You may make use of video contents, product demos, animated clips or other interactive contents to catch the attention of customers.

Benefits of retail Kiosk advertising

• Improved sales – Retailers can integrate promotional offers, or time-bound discount offers via self-service kiosk machines. Discount offers or promotional messages conveyed via self-service kiosk machines play it subtly without causing annoyance to the customers.
• Branding benefits – You may market your company values, branding messages, CSR initiatives etc. via the kiosk interface.
• Partner collaboration – Partner with other retail brands, shops and establishments and market their products and services through kiosk display ads. Yes, an easy and straightforward, additional stream of income.

Kiosks advertising in malls

Apart from Information dissemination and wayfinding, a typical shopping mall kiosk can handle advertising too. Here are some of the advertising opportunities. You might have seen large screen totem kiosks for advertising deployed at shopping malls.

Advertisement platform – Shops, retailers and establishments in malls appreciate anything that gives exposure or visibility to their products and services. Retailers can advertise their new launches, discount offers effectively via the kiosk screen. You may run these ads in loops during the kiosk idle time without affecting its intended functionality. Retailers can market “limited period” offers via the kiosk machine, creating a strong urge in customers to visit the store.

I have listed some of the relevant benefits below.

• Event promotion : malls may promote special events, shows, performances etc. via the kiosk screen.
• 3rd party ads : allocate ad space for 3rd party businesses and brands, creating demand for the kiosk ad space.
• Promote restaurants and entertainment facilities : The kiosk machine can promote restaurants and other eating outlets, new culinary experiences, discount offers and deals etc. These machines can offer reasonable visibility to entertainment facilities like bowling alleys, gaming and recreational centers etc. Even movie houses can display new releases, discounted ticket pricings etc. via the kiosk machine. Yes, the options are numerous!
• Support contests and giveaway offers : Through engaging contents, or displaying a QR code, the kiosk machine can catch the attention of customers and even invite them for giveaway events and contests, thereby improving customer participation.
• Loyalty programs : the malls can effectively promote mall loyalty programs via the kiosk machine and efficiently convey the benefits of singing up for the same.
• Support charitable causes : People come in large numbers to shopping malls. A Mall kiosk can support charity initiatives run by non-profit organizations and institutions by displaying the cause through engaging designs and video contents. Yes, a shopping mall kiosk can function as a charity kiosk too, provided it has got all the necessary hardware and software integrations to manage donations.
• Cinema promotion : You may deploy a movie kiosk in high-footfall areas of shopping malls to promote movies. These kiosk machines can promote movies and also serve as an instant ticket-booking or purchase platform for movie houses.

Airport kiosks for promotions and advertisements

Air passengers spend a considerable amount of time in transit hubs, and at important airport facilities, and of course, it opens up the possibilities of kiosk advertising. An airport check-in kiosk in its idle time can promote a plethora of airport-related services. Even airport kiosks equipped with secondary screens can offer rewarding results in connection with displaying advertisements in a typical airport environment.

I have listed some of the benefits below.

• Promote airport facilities and services : Airports have lounges, duty-free shops, ATM facilities, prayer rooms, car rental services, parking facility etc. The kiosk machine can easily promote these facilities and bring in passenger engagement.
• Promote travel and accommodation offers : Passengers on arrival serve as good targets for marketing hotel deals, travel and sightseeing packages, city tour packages etc. Travel operators and hotels get the most wanted visibility through airport kiosk advertising.
• Similarly, boarding passengers could be targeted for promoting destination tour packages, special attractions, accommodation facilities etc.
• In-flight amenities promotion : the kiosk machine can promote in-flight amenities like Wi-fi facility or meal upgrade options. The passenger easily recognizes the flashy messages displayed on the kiosk screen prior to boarding and perform their desired upgrades.
• 3rd party ads : Airports may utilize the idle time of the kiosk machine to display ads of 3rd party business and brands. The businesses in the hospitality sector can significantly benefits from kiosk advertising platforms.
• Market festivals, holidays, events : Airports can promote renowned festivals or events like Sheikh Zayed Festival. This helps the passengers take well-informed decisions and make necessary changes to their travel schedule.
• Promote airport loyalty program : The airports management can market loyalty programs or membership sign-up programs targeting frequent fliers. Frequent fliers are morel likely to sign-up, if they are convinced of the program benefits.

Self-service kiosks for healthcare advertising

Self-service kiosk machines can serve as kiosk advertising platforms for hospitals and clinics. Apart from the routine payment processing and wayfinding, self-service kiosks have promotional benefits too. Some of the most relevant benefits are covered below.

• Promote services and amenities : the kiosk machines can effectively display the information about the availability of medical departments (like Neurology, Gynecology, ENT etc.), doctor info, etc. through interactive contents. Hospitals can also promote services like treatment plans, treatment capabilities, equipment availability, etc. via informative videos, which helps to educate patients.
• Promote health-check-up offers : Hospitals can promote health check-up offers at a discounted price through Hospital kiosk solutions. Creative contents and designs help to gain the attention of patients, and thus improves patient engagement.
• Patient education via self-service kiosks : You might have seen well-designed posters, pamphlets that display information on preventive care, health tips etc. in hospitals. And they are intended for patient education and awareness. The same information can be displayed via the Kiosk screen in loops, attracting the attention of patients, by-standers and other visitors.
• Promote referral programs : – The hospitals may display referral programs in connection with hospital recommendations, and offer health check-up discounts as a return benefit. Word-of-mouth recommendations to friends, families and relatives go a long way as people are more likely to consider the opinions of their near and dear ones.
• Event promotions : Hospitals conduct medical camps, public awareness programs, seminars, workshops, and free checkups occasionally. A network of kiosk machines can be strategically deployed in areas of high footfall which helps to convey the event-related information in a highly organized and consistent manner.

Benefits of Advertising on Kiosk machines

Advertising via self-service kiosks machines presents several benefits for service providers and businesses. I have listed those benefits below.

• Data gathering and flexibility in campaign management – One of the greatest advantages of self-service kiosk advertising is that businesses can collect vital customer data pertaining to the campaign performance from a central location. The businesses can change, update or perform remote campaign customizations based on the campaign results. The data-gathering facility puts businesses in a highly advantageous position as they enjoy maximum control over campaigns.
• Campaign monitoring - Even multiple kiosk terminals connected to a network can be remotely controlled or monitored from a central location, by an admin, which makes campaign management highly convenient.
• Targeted campaigns – By running campaigns that are appealing to certain demographics, the campaigns become more focused and hits the bullseye. We all know that targeted campaigns have increased chances of making conversion.
• Improved brand awareness – A strategically deployed, fully-functioning, and well-designed kiosk machine loaded with necessary branding elements offers a visual treat to the potential customers.
• Customer Engagement – the large touchscreen of the kiosk machine, displaying Interactive video contents, high quality detail-oriented images etc. helps to gather customer attention. Customers get instant access to legitimate and updated information through the kiosk terminal, which significantly drives customer engagement.
• Be competitive – Improved operational efficiency, enhanced customer experience, and of course, kiosk advertising benefits offer a multidimensional VALUE for business across various sectors.
• Increased revenue – Through effective advertising, businesses get improved customer engagement. As more and more customers engage with kiosk advertisements and promotions, businesses improve their revenue generation opportunities.