Kiosk Advertising Benefits – An Invaluable Guide for Advertisers
The large interactive touchscreen of a self-service kiosk presents plenty of opportunities for advertising various products and services. Hence, sectors like retail, hospitality, banking, insurance, government, transport, entertainment and even healthcare use this feature to their advantage, to interact with their target audience.
In this blog, we’ll look into kiosk marketing in pretty detail, covering important aspects like the ones listed below:
Read on to understand the immense marketing and promotional capabilities of these versatile machines.
Kiosk Advertising – Use case scenarios
When you deploy a self-service kiosk machine, you have got a clear purpose of automating services and payments. These services and payments could be handling customer check-in, food-ordering, purchase of products or services, information dissemination etc.
Kiosk idle time advertising
There may be times when the kiosk may not be active or not accessed by a user. Technically, this is called the idle time of the kiosk machine. The idle time may not be the same for all kiosk machines. It varies and depends on several factors like the kiosk deployment site, the purpose of deployment, the peak-hour usage, the overall footfall in the area, etc.
This idle time can be effectively used for digital kiosk advertising.
By tracking the kiosk transactions and customer usage trends, businesses can calculate the average idle time of the kiosk machine. This helps to optimize the advertising campaigns or strategies via kiosk machines.
When the machine remains idle, why not use the same time for something creative, productive, in the form of ads and other promotional materials?
Dual screen kiosks for advertisements
Apart from the ordinary single screen kiosks, we’ve self-service kiosk machines equipped with interactive secondary screens which are specifically meant for displaying advertisements.
These kiosks have a primary screen that helps the user perform service or payment-related tasks, and a secondary screen that displays advertisements and other promotional contents.
And these kiosk machines are ideal for multiple sectors like retail, airports, events etc. Stay tuned for more content regarding dual screen kiosks in future Panashi blogs.
Kiosk advertising for retail firms
Retail firms and establishments deploy self-checkout retail kiosks or Information kiosks or even wayfinding kiosks in retail premises. Most of these kiosks remain active during peak hours when customers visit in large numbers.
The retailers can easily integrate engaging ads into retail kiosks, so that the machine displays these ads in loops during idle time. You may make use of video contents, product demos, animated clips or other interactive contents to catch the attention of customers.
Benefits of retail Kiosk advertising
Restaurant kiosk advertising
Restaurant kiosk machines can go into idle mode during off-peak hours. The time is ideal for conducting promotional and advertising campaigns.
Kiosks advertising in malls
Apart from Information dissemination and wayfinding, a typical shopping mall kiosk can handle advertising too. Here are some of the advertising opportunities. You might have seen large screen totem kiosks for advertising deployed at shopping malls.
Advertisement platform – Shops, retailers and establishments in malls appreciate anything that gives exposure or visibility to their products and services. Retailers can advertise their new launches, discount offers effectively via the kiosk screen. You may run these ads in loops during the kiosk idle time without affecting its intended functionality. Retailers can market “limited period” offers via the kiosk machine, creating a strong urge in customers to visit the store.
I have listed some of the relevant benefits below.
Airport kiosks for promotions and advertisements
Air passengers spend a considerable amount of time in transit hubs, and at important airport facilities, and of course, it opens up the possibilities of kiosk advertising. An airport check-in kiosk in its idle time can promote a plethora of airport-related services. Even airport kiosks equipped with secondary screens can offer rewarding results in connection with displaying advertisements in a typical airport environment.
I have listed some of the benefits below.
Hotel kiosk advertising
Hotels can make use of the kiosk idle time to promote their services and amenities. They can even partner with other establishments in tourism and hospitality sector and come up with promotional offers. The opportunities are listed below.
Self-service kiosks for healthcare advertising
Self-service kiosk machines can serve as kiosk advertising platforms for hospitals and clinics. Apart from the routine payment processing and wayfinding, self-service kiosks have promotional benefits too. Some of the most relevant benefits are covered below.
Smart city kiosks advertising
Smart city kiosks are interactive digital kiosks deployed in public spaces. Both the citizens and visitors may access a plethora of information via these smart interactive kiosk platforms. Part of the larger smart city initiative, the kiosks focus on using technology to enhance urban living by enhancing communication, convenience, and access to information.
The smart city kiosks offer diverse functionalities, combining public service information with modern digital applications meant to engage the community and visitors alike.
Travelers and visitors are the ones who immensely benefit from these smart kiosk platforms. The wayfinding functionality, information about local attractions, hotel and accommodation facilities, transportation and connectivity details, tours and packages etc. – the smart city kiosk becomes the one-stop destination for tourists.
Government organizations, municipalities and even private institutions (through sponsorship) can deploy interactive smart city kiosk machines at areas of high footfall. These kiosk machines can be deployed at subways, busy streets, at important tourist destinations etc.
Features of Smart City kiosks
The Smart city kiosks are loaded with several rewarding features like wayfinding, free Wi-fi, dissemination of public information, e-government services, bill payment facility, charging portals, public transportation-related services, multilingual facility etc.
Apart from handling the basic service and payment-related tasks, the kiosk machine can be used for advertisement purposes.
If properly planned and implemented, smart city kiosks could be a rewarding asset for big cities with a cosmopolitan culture.
Benefits of Advertising on Kiosk machines
Advertising via self-service kiosks machines presents several benefits for service providers and businesses. I have listed those benefits below.
Latest trends in Kiosk advertising
Kiosk advertising is an ever-evolving field which leverages the latest technologies and innovations to drive customer engagement and improve CX. Some of the latest trends in kiosk advertising domain are listed below.
AI and data analytics for personalised ads – Your customers spend plenty of time online researching their preferred products. AI and data analytics can be used to gather user data, and the same data can be used to implement targeted and personalized ad campaigns. The technology tracks vital customer data like purchase history, user location, browsing patterns etc. and implement ad campaigns that perfectly align with user preferences. The personalization factor feeds the curiosity and the buying intent of the customer leading to more engagement, and improves the chances of conversion.
Retail sector can leverage AI and data analytics to conduct targeted and personalised campaigns aimed at their potential customers.
AR-powered advertising experiences As per my personal observations, there is an immense wealth of opportunities in Augmented Reality for advertisers. Self-service kiosks integrated with Augmented Reality technology creates immersive experiences that help customers visualize a product or a scenario in great detail. AR brings in an element of “interactivity” that improves customer engagement and enhances the overall CX. When customers are able to interact or engage with a virtual product or scenario in real time, it creates a captivating experience, that persuades them to pull the “purchase trigger.”
The restaurant, retail sector and even the hospitality sector have so much to explore in AR-powered kiosk advertising.
Voice-activated purchase experiences – Advertisers have realized the relevance of voice-assisted platforms, and therefore, are integrating voice technology into self-service kiosks. Voice-assisted systems drives customer engagement as they can directly interact with ads. With a simple, straightforward command, your customers can order or purchase a product via a voice-assisted self-service kiosk. The technology integration improves customer convenience as customer needn’t have to physically touch the kiosk interface for the purpose of ordering or purchasing.
And to add on, the technology is accessibility-friendly too.
Fast food restaurants and QSRs can implement voice-assisted kiosks to assist people of determination and improve the food-ordering experience.
To Conclude
Kiosk advertising is an interactive, and effective way of communicating with your target audience. With the capability of delivering live location-based promotions, you can improve customer engagement and brand visibility to a greater extent. Ranging from cost efficiency to offering personalized experiences, self-service kiosks offer unique interaction opportunities with the customers.
Your customers would appreciate and enjoy these unique interaction opportunities, and that's what customer studies claim.
With technological development, advertising strategies would continue expanding with the aim of making businesses stand out in the ever-evolving marketplace.
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