Self Service Restaurant Kiosk

The QSR Trends You Should Watch Out for in 2023

As far as QSR trends are concerned, automation will take centre stage as restaurant chains rely on self-service technologies to improve operational efficiency and curtail human intervention. Automation has a clear-cut, striking impact on both restaurants and customers alike. Interestingly, the Covid-19 pandemic served as a catalyst in the fast-evolving and dynamic QSR industry. If you are into the restaurant business, here is a bird’s eye view of some of the most pertinent QSR trends to watch out for in 2023.

QR codes

The Covid-19 pandemic and the accompanying social regulations for touchless interactions resulted in the widespread use of QR code payments. QR code payments are expected to achieve a growth rate of 240% ahead of 2025. The convenience that QR codes offer to the customers is worth-mentioning. With the help of QR codes, the customers can easily access the restaurant menu, order their preferred dish and make the payment from their smart device.

The benefits of implementing QR code technology in your business are listed below.

  • Technology-aided ordering enhances restaurant revenue.
  • Easily manage the restaurant menu.
  • Reduce human intervention
  • Improves customer satisfaction.
  • Achieve the competitive edge.
  • Improves the operational efficiency of the restaurant.
  • Saves time of the order-taking staff.
QSR self service kiosk
Robots in QSR

Robots for QSRs

  • 1. Robot bartenders – App-assisted robot bartenders are equipped to prepare 1000s of different cocktails in minimum time. Yes, they are fast and efficient. One step ahead is the robot bartenders which are powered by Artificial Intelligence. These robots can readily communicate with human customers. And they are technologically advanced that they can initiate talks with customers based on analyzing the real-time situation. Yes, they can judge the conversation tone. One such robot is “Brillo”, which has human-like appearance and functionalities.
  • 2. Autonomous pizza robot – QSR outlets and restaurant chains make use of pizza vending machines to meet their large requirements. The latest technology assisting in the restaurant digital transformation is the autonomous pizza robot. The autonomous pizza robot named “Pazzi” is designed make 80 pizzas an hour. The making of the crust out of the fresh dough, adding tomato sauce, adding toppings, sending pizza to the oven, slicing the pizza into pieces are all performed by robotic arms.
  • 3. Kitchen robot – The London-based Moley Robotics has come up with a dedicated Kitchen Robot that prepares food from scratch and performs cleaning post-preparation. The Kitchen robot picks up ingredients and other stuff using its robotic arm, and drops them in the pot. The robotic arm can perform multiple functions related to cooking, like turning on the stove, taps, maneuvering the pot, stirring, etc.

Ghost kitchen concept

Ghost kitchens became a trend soon after the restrictions of the Covid 19 pandemic hit the restaurant sector. Ghost kitchens are kitchens that operate as a food-preparation units and are devoid of a dining area and waiters. Ghost kitchens serve as fully equipped and optimized delivery outlets. They also function as commissary outlets, serving the production of multiple outlets from a single location.

During the Covid outbreak, many full-fledged eating outlets restricted their operations to prevent the spread of Covid, and transformed themselves into Ghost kitchens.

Ghost kitchens would get widespread acceptance in 2023 as more and more people are taking to online delivery. Online delivery is growing at a fast pace. By the year 2025, the global market for online delivery is expected to hit the $490 billion mark.

The benefits of having a ghost kitchen are as follows:

  • Reduced operational cost
  • Lesser staffing requirements
  • Ghost kitchens facilitate streamlined delivery
  • Ideal for online delivery requirements
  • Market yourself as a virtual restaurant brand
  • Location and storefront is not important; what matters is your online presence.
goast kitchen

Loyalty programs

Loyalty programs never fade away as long as there is competition in the market. Customer loyalty programs always work in favour of the customers. They are tried and tested by retailers and restaurants. Customer loyalty programs serve in a great way to facilitate customer retention.

A Customer loyalty program can be successfully implemented based on different schemes and plans. For example, if the customer makes a certain number of visits in a specific timeframe, you may offer a free dish or drink as part of the customer loyalty program.

You could offer a special discount if the customer check size crossed a certain limit. You may even provide special benefits or discounts to the customer based on repeat orders. There are no stringent rules here. Restaurant owners can make use of a wide range of customer loyalty programs based on points, referrals, and tier system. The main objective is to reward the customers and make them feel appreciated. Customer loyalty program is an engaging way to build the “emotional-connect” with your loyal customers. There are several customer loyalty platforms in the market like Yotpo and LoyaltyLion, to name a few.

restaurant self service kiosk

Self-ordering kiosk experience

Self-ordering kiosks are fast-gaining acceptance among restaurant businesses and customers alike. Earlier, it was only the fast-food giants who invested in the self-ordering kiosks. Now, the scenario has drastically changed. After the pandemic, even smaller restaurants and eating outlets are experimenting with restaurant kiosks .

Increased revenue, improved restaurant operational efficiency and lesser staffing requirements are the major driving factors resulting in the implementation of restaurant kiosks. Getting a clear-cut, interactive experience of the menu, customization options, more control in the ordering process, eliminating human interaction etc. make self-ordering kiosks highly appealing to the customers.

Panashi Restaurant kiosks are engineered to suit the requirements of QSRs and fast-food chains. Our self-ordering kiosks come in various sizes and designs serving the unique requirements of the clients. We provide the conventional in-store designs, drive-through, and countertop kiosks.

The implementation of restaurant kiosks helps businesses in multiple ways. And they are:

  • Reduced human intervention
  • Reduced waiting time
  • Improved check size
  • Increased revenue
  • Excellent opportunity for cross selling and upselling
  • Offer customer loyalty programs
  • Improved order accuracy
  • Improved operational efficiency

“Customer Experience” plays as key role in propelling digital transformation in QSR industry. QSRs, irrespective of their size should implement mechanisms to gather accurate customer feedback information. Implementation of the apt technology in QSR settings can bring about innovative customer experiences and help you gain a competitive edge. Convenience, personalization and control drive customers. Keep it in mind!

Think in terms of your customers, gather customer insights as much as possible, do trial and error and get to know what’s working for your business.

Stay tuned for our latest articles on QSR trends and restaurant self-service technology.